Are you looking for high-quality dog and cat food for your business? At Puro, you can buy in bulk for your business, directly from the manufacturer. We also produce food under your own brand (white label). Please feel free to get in touch and discover the possibilities for your business.
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Puro
At Puro, you have come to the right place.
We have been producing top-quality natural pet food for over 140 years. From our own production facilities, we supply business customers both at home and abroad on a daily basis. These include pet shops, online shops, breeders and kennels.
We combine craftsmanship with flexibility. Whether you’re looking to make large-scale purchases or develop your own product range, we’re here to help. We’re happy to work with you to find the right solution.
About Puro
Puro has been producing dog and cat food for decades. We work exclusively with carefully selected raw materials and produce without artificial aromas, colours and flavours.
Every formula is developed with the animal’s needs in mind. After all, no two dogs or cats are the same. Whether it’s age, breed, weight, sensitivities or energy levels, we provide food that’s truly tailored to them.
Our production meets the strictest food safety standards, including GMP+ and HACCP.

For whom is Puro of business interest?
We collaborate with, among others:
- Pet shops and webshops
- Dog and cat breeders
- Kennels and guesthouses
- Distributors
- Entrepreneurs with their own brand (private label)
Buying in bulk? Directly at the source
Do you want to feed or sell Puro in larger volumes?
Then you benefit from direct sourcing from the manufacturer.
- Purchase from ±600 kg
- Competitive rates for larger orders
- Constant quality and delivery reliability
- Personal contact and advice
This ensures quality and a healthy margin.
Private label pet food
Want to market your own brand of dog or cat food?
Puro helps you from idea to final product.
We offer:
- Tailor-made recipes
- Guidance on composition and positioning
- Production to high quality standards
- Flexible options in composition and volumes
- Niche products and complete ranges
Why choose Puro?
- Over 140 years’ experience in animal nutrition
- Production in the Netherlands
- Strict quality control and raw material selection
- GMP+ and HACCP certified
- More than 50 existing products
- Private label possibility
- Personal contact and expert advice
Working together?
Wondering what Puro can do for your business?
We are happy to think with you about the best solution.
Contact us with no obligation and discover the possibilities.
Please get in touch with me
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